About Us

It all started on the day of the Hull derby.

If you're from this part of the world, you’ll know what that means. Hull KR vs. Hull FC isn’t just another fixture — it’s the game. The one you circle in the calendar, the one that divides households, workplaces, even friendships. It’s raw, passionate, and absolutely unmissable.

That afternoon, I was heading to the game, but I had a table booked at a nice restaurant straight after. And I was stuck — I wanted to show my colours, to feel part of it all, but I also didn’t want to walk into a smart place dressed like I was about to play 80 minutes. That’s when the idea hit me: why isn't there anything in between?

Where’s the gear for fans who want to rep their club with pride — but also with style?
Not just on matchdays, but the rest of the week too?

That’s why I created XIII Club.

I’m a lifelong Hull FC fan. I’ve grown up surrounded by the game. You could say I had no choice — but I wouldn’t have it any other way. I fell in love with rugby league a long time ago, and to me, it’s the greatest game in the world.

But for too long, rugby league has been left behind. We’ve got the passion, the stories, the loyalty, and the heritage — but not always the platform or presentation to match. It’s time to change that. It’s time to bring this sport into the 21st century, so there’s a game worth passing down to future generations.

XIII Club is my way of doing that. A modern, fashion-led brand built on rugby league culture. Not loud, not obvious — just clean, confident designs that let you show your love for the game without shouting it.

It’s not about replacing traditional club merch — it’s about offering something new. A different way to show your support. A way to celebrate the community, the culture, and everything that makes rugby league so special.

Thanks for being here.
This is just the beginning.

— Ashley
Founder of XIII Club